The Wedding Tantra is a wedding planning company offering their customers a one-stop shop
for a comprehensive range of wedding related services. One of their specialties is designing and fabrication of custom ‘Mandaps’ for their clients.
Conceptualisation
The logo symbol is inspired by their beautiful, custom-designed floral 'mandaps' which are
handsomely curated as per their customer’s requirements. The logo also aims to capture that the customer is offered all of their wedding requirements under one roof.
Visual Identity Design
The identity is a combination of a symbol & a monogram.
The logo symbol is inspired by TWT’s unconventional mandaps which are modern & elegant.
The mandap logo is abstract & minimal, capturing the grandeur, & opulent style of the brand,
adorned by linear-designed flowers.
The monogram is a combination of the letters ‘TWT’, which are connected using a decorative
serif font. Shades of pastel pink have been used for the identity, embodying gentleness, love
& romance.
